JWT+H+F promo for Heineken: "Feel the Rhythm of Asia
The Zurich-based agency JWT+H+F has launched a music promotion campaign for Heineken. The «Feel the Rhythm of Asia» promotion centers on the Heineken Greenspace Festival in Bangkok.
The Zurich agency JWT+H+F has launched a music promotion for Heineken. The "Feel the Rhythm of Asia" promotion focuses on the Heineken Greenspace Festival in Bangkok. An event where DJs stand behind the mixing desk and celebrate electro and fusion sounds. VIP tickets including travel and accommodation as well as MP3 speakers in the Heineken look will be raffled off. Winning codes are available now and while stocks last in every 6- and 12-pack available in stores.
The promo is advertised on packaging and at the POS.
Responsible for Heineken: Frank Wilde (Senior Brand Manager), Philipp Häseli (Brand Manager). Responsible for JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Reto Baumann, Jennifer Rimann (consulting), Mathias Bart (text), Christian Wirz, Florian Schilling, Jérémy Braun, Mischa Annen (graphics/DTP).
The promo is advertised on packaging and at the POS.
Responsible for Heineken: Frank Wilde (Senior Brand Manager), Philipp Häseli (Brand Manager). Responsible for JWT+H+F: Remy Fabrikant (overall responsibility), Enrico Bachmann, Grischa Rubinick (creative direction), Reto Baumann, Jennifer Rimann (consulting), Mathias Bart (text), Christian Wirz, Florian Schilling, Jérémy Braun, Mischa Annen (graphics/DTP).
