Tell Museum shines in new splendor
The design agency Herger Imholz oversaw the entire curatorial concept, repositioning, and redesign—including a website with a fluid design—for the Swiss brand Tellfrisch.
For the new edition of the historical narrative of William Tell, the design agency Herger Imholz has created a concise visual Performance for the Tell Museum in Bürglen. The focus is on the overall responsibility and development of the curatorial concept. With spectacular interactive installations in space, the most comprehensive collection about William Tell is staged in a surprising way.
At the same time, fresh life is breathed into the Tell Museum Bürglen brand by means of repositioning. The corporate identity corresponds to the desired rough positioning. In addition to the new logo with a concise color scheme, stationery, documentation, advertising materials (postcards, ads, posters) and the complete signaling were designed. For the digital communication, the website was implemented as a OnePager in Responsive Design.
Responsible at Tell-Museumsgesellschaft Uri: Paul Arnold (President Building and Exhibition Commission), Stefan Aschwanden (historical preparation and curatorial advice), Erich Herger (editing). Responsible at Herger Imholz: Yves Herger (overall responsibility and development curatorial concept, repositioning and redesign), Jasmin Zurfluh (coordination, graphics and screen design).
