Valencia Communication packs Feldschlösschen Premium
The Basel-based agency Valencia Kommunikation has developed a distinctive packaging design for Feldschlösschen Getränk’s premium lager. The label’s oval shape is inspired by the design of the existing product line, but a black band gives it a unique style.
The Basel agency Valencia Kommunikation has developed a unique packaging for Feldschlösschen Getränk's high-quality lager beer. The packaging is intended to emphasize the premium character of the product and deliberately stand out from the design of the existing Feldschlösschen range. The basic oval shape of the label is based on the design of the existing product range, but the black band gives it its own unique style. The subject of the repackaging is a picture of a freshly poured beer.
Valencia also realized accompanying measures such as product advertisements and POS material for the retail trade.
Responsible at Feldschlösschen Getränke: Marlis Ackermann (Head of Marketing), Sabine Strehle (Marketing Manager), Patrick Schweizer (Brand Manager). Responsible at Valencia Kommunikation: Michael Gerber (Creative Direction), Simone Perez-Fluri (Senior Art Direction), Beatrice Ketterlin, Ismail Tülek (Art Direction) Jan Kempen (Junior Art Director), Serdal Aktas, Beate Ertl (Desktop), Sabina Wothe, Séverine Küpfer, Lilian Würth (Consulting), Christoph Markwalder (Photography)
Valencia also realized accompanying measures such as product advertisements and POS material for the retail trade.
Responsible at Feldschlösschen Getränke: Marlis Ackermann (Head of Marketing), Sabine Strehle (Marketing Manager), Patrick Schweizer (Brand Manager). Responsible at Valencia Kommunikation: Michael Gerber (Creative Direction), Simone Perez-Fluri (Senior Art Direction), Beatrice Ketterlin, Ismail Tülek (Art Direction) Jan Kempen (Junior Art Director), Serdal Aktas, Beate Ertl (Desktop), Sabina Wothe, Séverine Küpfer, Lilian Würth (Consulting), Christoph Markwalder (Photography)
