Last but not least: Bello alone at home

If waiting dogs become restless at home, they lie down in front of the door and wait until their humans return. There can be various reasons for this and it is certainly not just because the dog misses its master and mistress. Regardless, BBDO developed the Miss-U-Matt for the dog food manufacturer Cesar. This is - in essence - an original idea. The mat notices when the dog lies down on it and sends urgent reminder text messages to the owner's smartphone.

You can do it - but probably not buy it. Like most advertising gimmicks that were only developed for the sake of the casemovie. Perhaps the better solution would be not to get a dog at all anyway, if you have to be reminded late at night in the office that you have one. (hae)