Saeco announces espresso culture as a way of life with new claim
Effective immediately, the new slogan «Espresso Felling» will be used by the Italian coffee machine brand Saeco.
With immediate effect, the new claim "Espresso Felling" will accompany the Italian coffee machine brand Saeco. Espresso is more than just a drink, according to a press release - espresso is a zest for life and the essence of coffee culture, which is loved and lived around the world today, especially in Saeco's home country. This attitude to life is also to be reinforced in Switzerland with the new claim.
