Numéro 10 launches new image campaign for the Neuchâtel cantonal bank BCN
With the institutional campaign of the Neuchâtel cantonal bank BCN (Banque Cantonale Neuchâteloise), Numéro 10 shows closeness to the people instead of a classically cool and interchangeable visualization of the banking sector.
A strongly announced intention in the initial briefing of the BCN marketing team. With the help of a teasing phase in the first week of May, the attention of residents in the canton of Neuchâtel was specifically drawn to the new campaign.
The first subjects were unveiled and distributed, reflecting the new language: authentic and intimate scenes from people's lives as well as shots of small moments of happiness from everyday life. The campaign allows the regular banknotes to shine in a new light. Thanks to the images and texts, the new representation of banknotes becomes a vehicle for expressing public participation in life's moments, opening the door to a more emotional dimension and a humorous portrayal of banknotes. Traditional amounts of money on banknotes are based on a reference system of small moments of happiness and moments of fraternal sharing.
The claim "Partageons d'autres valeurs" ("Share other values") focuses on the small moments of happiness in everyday life rather than the big moments and stages of life. With its new campaign, the Neuchâtel Cantonal Bank BCN shows everyday moments from the lives of Neuchâtel residents that have an emotional value in the eyes of the people and are important to them, and represents these far beyond the commercial context. The first wave of the campaign can be seen in the press, on posters, in cinemas, digitally, mobile and on social media.
