D&AD: Ten Pencils for Swiss Agencies
Swiss agencies won a total of ten Pencils at this year's D&AD Awards. Once again, the top-ranked entry was «The HIV+ Issue» by Saatchi & Saatchi Geneva.
In fact, this one was awarded a yellow pencil in the "Direct Mail" category, which is the equivalent of gold. The yellow pencil was joined by two wooden ones - the D&AD equivalent of bronze. The campaign, which cleaned up internationally last year and topped the creative rankings of Werbewoche decided single-handedly thus still provides a Geneva Award blessing in 2016.
Three times wood also wins Jung von Matt/Limmat with the also very well known and already several times awarded campaign "The Great Escape" for Graubünden Ferien. The agency secures a fourth pencil for the Obi "Modern Jobs" campaign. For Swiss Pencil ninth and tenth is Publicis with the Equal Pay Campaign for the Women's Center Zurich.
The D&AD Awards count in the creative ranking of Werbewoche with the same weighting as Cannes Lions, Clio, One Show and The Cup. Last year, no Swiss D&AD points were included in the ranking - but the lull has definitely ended in the 2016 ranking. (hae)
| Pencil | Category | Campaign | Agency |
| Yellow | Direct Mail | The HIV+ Issue | Saatchi & Saatchi |
| Wood | Use of PR | The HIV+ Issue | Saatchi & Saatchi |
| Wood | Creative Use of Media | The HIV+ Issue | Saatchi & Saatchi |
| Wood | Brand Experience & Environments | Graubünden Ferien - The Great Escape | Jung von Matt/Limmat |
| Wood | Poster Advertising / Digital Screens | Graubünden Ferien - The Great Escape | Jung von Matt/Limmat |
| Wood | Use of Interaction | Graubünden Ferien - The Great Escape | Jung von Matt/Limmat |
| Wood | Social video | Graubünden Ferien - The Great Escape | Jung von Matt/Limmat |
| Wood | Poster Advertising Campaigns | Obi - Modern Jobs | Jung von Matt/Limmat |
| Wood | Social Responsibility | Frauenzentrale Zürich - Women should no be worth less | Publicis |
| Wood | Writing for Poster Advertising | Frauenzentrale Zürich - Women should no be worth less | Publicis |
