Nemuk declares naked facts for BAG "Love Life" campaign

Nudity, homosexuality, sex: The "Love Life" awareness campaigns (formerly "Stop Aids") regularly cause red faces. Since 1987, the Federal Office of Public Health (FOPH), in collaboration with the Swiss AIDS Federation and the Sexual Health Foundation, has commissioned sensational campaigns to highlight the importance of safer sex. The current "Love Life" campaign with the slogan "Fever after sex without a rubber?" draws attention to the issue of primo infection. Primo infection is the term used to describe the early stages of HIV infection, when 50 percent of cases experience the same symptoms we know from getting the flu. Fever, fatigue and night sweats; swollen lymph nodes and sore throat: those affected often do not realize that they have contracted HIV. Yet it is precisely in this phase that the risk of transmission during unprotected sexual intercourse is very high, which is why early detection is particularly important.

To communicate the topic of primo infection as clearly and comprehensibly as possible, Nemuk produced an animated video to complement Rod Kommunikation's poster campaign. Concept and text were created in collaboration with Rod. Particularly challenging were the visual implementation of sexual transmissibility and the logical and temporal link between flu-like symptoms and a possible HIV infection.

To break through the complexity of the topic, the Nemuk creative team used a playful animation style for the explanatory video. The colorful, entertaining design allows the viewer to identify with the rather sober, medical topic without the information losing any of its seriousness. The video was produced in German, French and Italian.

Responsible at the FOPH: Campaigns Section, Prevention and Promotion Section. Responsible at Rod (text & concept): Pablo Koerfer, Nicole Zaugg, Margrit Weber (consulting). Responsible at Nemuk (script, animation and project management): Naomi Meran, Thierry Figini, Konrad Mazanowski.