Last but not least: Lonely drop
TBWA Dubai shows that one drop of Pril is enough to do all the washing up with a promo campaign worth seeing.
Washing-up liquid is like so many other things in our lives (e.g. shampoo): We use far more than we need, which is not only bad for the environment, but also for our wallets (and depending on the product, also for our health). TBWA in the United Arab Emirates is now showing that one drop really is enough with a campaign that is somewhat obvious - in a positive sense: fingernail-sized mini Pril bottles with the capacity of one drop. These are distributed in supermarkets during promotional campaigns. And they are sure to be well received, as miniature editions are always popular. (hae)
