Bähler has led the company since fall 2010, and during his time as CEO successfully implemented the transformation from a telephone directory provider to a digital platform. His successor will be appointed in the coming weeks, according to a statement. Until that time, the company will continue to be managed by him.

Edi Bähler has headed Swisscom Directories for just under six years. Under his leadership, the consulting approach to sales was also strengthened. On the user side, Local.ch developed into one of the Swiss Internet portals with the widest reach. Edi Bähler also played a key role in the successful merger of Swisscom Directories and Search.ch. last summer contributed.

Edi Bähler has decided to take on a new challenge after six successful years. Until the succession is clarified, Edi Bähler will continue to manage the company - probably until the middle of the year.

After almost 10 years as CEO, Richard Erismann is leaving the directory provider Swisscom Directories at the end of March. His successor as of April 1 will be Rainer Mühlberger, most recently Chief Information Officer (CIO) and member of the Executive Board of Swisscom Fixnet.
Erismann has founded the joint venture Directories, in which Swisscom holds a 51 percent stake and Publigroupe 49 percent. He is handing over the company in "excellent financial and operational shape" and now wants to move on to a new challenge, according to a press release.
The new CEO Mühlberger has already been a member of the Board of Directors of Swisscom Directories for five years. He will also become Chairman of the Board of Directors of Local.ch. The search platform, which specializes in local search and discovery, has been a wholly owned subsidiary of Swisscom Directories since 1 January 2008.