Opel with new claim and triple flash
Opel is planning a new brand identity—with a fresh logo and the new slogan «We Live Cars.» According to the Financial Times Deutschland, the idea originated with the employees.
Opel is planning a new brand identity - with a fresh logo and the new motto "We live cars". According to Financial Times Deutschland FTD, the initial impetus came from the employees. While the competition keeps its slogans for decades, Opel changes its claim every few years. Opel's claim "Joy through technology", which was devised in 1990, gave way to "We have understood" in 1994. This was followed in 2002 by "Fresh thinking for better cars", a slogan that was replaced at the end of 2007 with "Discover Opel". According to FTD, however, the half-life of the current claim has now also expired. The result this time: Opel - "We live cars".
Interbrand is responsible for the new campaign. According to FTD, the advertising agency is said to have been inspired by the yellow "We are Opel" shirts when developing the leitmotif. According to Opel, the new claim could already be presented at the International Motor Show, which begins in Frankfurt in the middle of the month. A preliminary decision on this is to be made at today's meeting of the GM Board of Directors.
In addition to the claim, a modified logo is also available. Although the lightning bolt will remain, it will be three-dimensional in the future. However, according to FTD, Opel dealers are not privy to the plans. Even Jaap Timmer, head of the dealer association, says that no details about "New Opel" are known.
Interbrand is responsible for the new campaign. According to FTD, the advertising agency is said to have been inspired by the yellow "We are Opel" shirts when developing the leitmotif. According to Opel, the new claim could already be presented at the International Motor Show, which begins in Frankfurt in the middle of the month. A preliminary decision on this is to be made at today's meeting of the GM Board of Directors.
In addition to the claim, a modified logo is also available. Although the lightning bolt will remain, it will be three-dimensional in the future. However, according to FTD, Opel dealers are not privy to the plans. Even Jaap Timmer, head of the dealer association, says that no details about "New Opel" are known.
