Alpha 245: Walter Tagliaferri takes over as managing director
Substantial reinforcement at the communications agency Alpha 245: Walter Tagliaferri has been heading the business of the full-service communications agency as Managing Director since May 2, 2016.
Walter Tagliaferri joins from Havas Worldwide Zurich, where he spent the last eight years as Client Service Director and member of the Executive Board, contributing significantly to the agency's success.
Walter Tagliaferri is a resounding name in the Swiss advertising landscape. He is considered a proven advertising professional. His many years of experience in marketing and communications include both agency and client work. In each case in leading positions. He is a trained advertising and marketing professional and has completed numerous courses at universities, such as the Executive MBA Marketing Program at the HWZ Zurich and most recently the Strategic Marketing Management & Digital Media Program for Executives at the renowned Stanford Graduate School of Business.
Commenting on his new role, Tagliaferri says: "Alpha 245 is a young and successful agency with great clients and a very dedicated team. My goal is to continue to accompany Alpha 245 on this course and to provide new impulses. I am definitely looking forward to this great challenge."
