ASW-GV in the midst of historical contemporary witnesses
Once again, the ASW (Alliance of Swiss Advertising Agencies) held its general meeting at a special venue—on April 29, 2016, it was the Energy Park in Laupersdorf, Solothurn.
This destination was special in two respects: Firstly, it is the headquarters of the ASW agency Business+Design and secondly, the Energy Park belongs to the agency owner Martin Jaggi. However, this Energy Park is not just home to an advertising agency, but also to a very special museum: the world's largest collection of historic gasoline pumps. And, because it fits the theme, an impressive selection of legendary vehicles from bygone eras.
Because the visit to the museum was probably more responsible for the numerous registrations of members and invited guests than the ASW AGM itself, the latter went off without a hitch. All motions were unanimously approved and - as the only change in personnel - Ivan Zumbühl was elected as the new Vice President. Following the 53rd General Meeting, President Michael Waldvogel bid farewell to the long-standing team of auditors Margrith Fischer and Thomas Irniger. In addition, new member Agentur Tollkirsch from Winterthur was welcomed to the ranks of the ASW, and Laurenz Zellweger, who had been admitted to the ASW, received the coveted diploma.
During the subsequent aperitif in the midst of the exhibition, one realized for the first time how many wonderful collector's items have found a worthy home in the Energy Park. In a witty and gripping talk, Martin Jaggi told how his passion for collecting had begun with the purchase of his first gasoline pump at the age of 15 and his first classic car at the age of 16 (!) and how he had since then traded and bought all over the world and thus been able to integrate exquisite pieces into the ever-growing collection.
During the joint tour of the museum, Martin and his partner Ursula provided the requested information on each gasoline pump and each classic car and had an exciting story to tell about each of the exhibits. The dinner also took place in the middle of the museum and the dessert was offered in style from a "Piaggio Glacé-Mobile". And it was obvious: everyone enjoyed the get-together in the midst of this extraordinary setting and felt transported back to a time when quality and attention to detail were still very important. (pd)
