Vizner Borel: Big appearance for the Igora/Ferro Metal Bag
Igora and Ferro, the two recycling organizations for aluminum and steel sheet packaging, developed the Metal Bag last year. Vizner Borel is promoting it.
This combination of carrier bag and collection box is a practical aid for collecting aluminum and sheet steel - both at home and in the office. To ensure that as many people as possible make use of the Metal Bag, it is being distributed as part of a promotional tour at major trade fairs and highly frequented locations in Switzerland. The campaign was launched at this year's Bea in Bern. An eye-catching, oversized Metal Bag is the focal point of the information and distribution campaign. Passers-by receive both the metal bag and information about the aluminum and metal packaging cycle. The aim is to make the Swiss population even more aware of the importance of recycling aluminium and sheet steel and to motivate them to collect and return it.
The next tour dates:
- 14-16.7.: Main Station, Zurich
- 12-21.9.: Comptoir Suisse, Lausanne
- 25.9.-4.10.: Züspa, Zurich
Responsible at Igora/Ferro: Daniel Frischknecht, Deputy Managing Director; Mirco Zanré, Marketing & Events. Responsible at Vizner Borel: Martina Glaser (consultant), Gian Maurizio (AD), Jürg Waeber (concept), Guillaume Borel, Lajos Vizner (overall responsibility). Responsible at Aroma: Marc Wiederkehr (Head of Production), Urs Amgarten (Production Planning). Responsible at Promokant Promotions: Mia Tuce (project coordination).
