Exxtra: Competition for Captain America from Audi and Marvel
Audi is the vehicle sponsor for the new Marvel movie *Captain America: Civil War*. To mark the movie’s Swiss release on April 28, 2016, Audi and Marvel have launched a joint contest centered on the action-packed film.
On a specially set up Microsite participants can vote for their favorite team and, with a little luck, win exclusive fan merchandise from Marvel. For the duration of the competition, the number of votes that Team Iron Man or Team Captain America has already received will be displayed continuously.
In addition, Audi and Marvel will have a joint presence at Fantasy Basel. Iron Man's vehicle, the Audi R8, can be admired as well as Audi models from the other Avengers movies. At Cosplay contest visitors to Fantasy Basel can also win a trip to the USA if they dress up as a character from the new film "The First Avenger: Civil War" and have their picture taken next to the Audi R8.
Responsible at Audi: Christian Frey (Head of Marketing Audi), Olivier Pasche (Head of Marketing Communication Audi), Corinne Grollmuss (Project Manager Marketing Communication). Responsible at Exxtra (Member of Y&R Group Switzerland): Markus Gut (CCO), Sebastian Eppler (AD), Mahmud Tschannen (text), Lukas von Wartburg, Sarah Herzog (consulting) Robert Seidl, Atif Colo (programming), An Le (production). Responsible at Marvel (The Wald Disney Company): Jiri Kral (Senior Product Manager).
