Last but not least: And daily greets the reversal rate
Where have the reversible sets gone? We have discovered them - in Austria.
The Swisslife reversible set campaign has been running for an incredibly long time. This is probably because it is incredibly good. Recently, however, things have gone quiet around the idea, which is undoubtedly one of the best in Swiss advertising history and which earned Leo Burnett a Cannes Gold Lion. Hopefully we will see it again soon. The Austrian Advertising Academy provides a bridging interim solution. It has adopted the concept without further ado and is using it to promote creativity in the trade journal Horizont. You have to come up with that first.
You probably have to complete the academy first to get a taste for your own ideas. I really want to Become an advertiser is probably not my vocation after all - life is full of twists and turns. (hae)
