Tages-Anzeiger relies on reader dialog
Users of Tagesanzeiger.ch now have the opportunity to get involved twice a day in the new interactive «Forum» section: They can ask the editorial team questions, rate content, vote, chat, comment, share memories, and help shape the editorial content.
Dialog with readers by means of letters to the editor has been important to the Tages-Anzeiger since the newspaper was founded, according to a statement. Since digitalization, the Tages-Anzeiger also offers many additional opportunities for interaction online. They are now offered in the "Forum" section at Tageszeiger.ch/forum bundled and supplemented by additional formats.
On May 2, the "Forum" was launched on the website and in the apps of the Tages-Anzeiger. A participatory format will appear there twice a day. From the question formats appreciated by readers to live chats and playful interaction, the Tages-Anzeiger is testing a wide range of vessels to get even closer to users. For the launch of the "Forum" section, these include a broad-based survey on the acceptance of cannabis, a call for readers' voices and stories on the topic of naturalization procedures, and an estimation quiz that brings readers closer to figures and correlations from business and society in an entertaining and surprising way.
In addition to these new formats, the "Forum" also features reader questions with answers from Peter Schneider and Bettina Weber, as well as the service section of "Law and Consumption. The "Schaadzeile," in which users write the text for a cartoon by Felix Schaad, is also new here. The digital "patent recipes," where editor Matthias Schüssler reveals tricks for easier use of computers in a video column, also find a place in the "Forum" section.
