Anibis.ch swallows Gratis-Inserate.ch
The classifieds platform Gratis-Inserate.ch has been fully integrated into the online marketplace Anibis.ch. All customer accounts and listings were transferred during the night of April 20. Gratis-Inserate.ch is no longer in operation.
Following its acquisition at the beginning of the year, Scout24 Switzerland recently integrated the online platform Gratis-Inserate.ch into the classifieds portal Anibis.ch. The offering on Anibis.ch has thus grown by around 60,000 advertisements - over 1 million ads are currently published on Anibis.ch. "The integration in such a short time was a major technical challenge. I am very pleased that everything went smoothly and that we are able to welcome the users of Gratis-Inserate.ch to our site," says a delighted Patrik Hagi, Director Anibis.ch. In addition to the large selection of sales offers, users will also benefit from the greatly increased reach of their advertisements.
In total, anibis.ch recorded around 9.3 million visits last month. More than half of these were visits from smartphones or tablets. Since recently, offers can also be advertised on Anibis.ch via these mobile devices - directly via iOS and Android app.
Anibis.ch also launched a new campaign a few days ago. With the short and concise slogans "Chaufs eifach" and "Verchaufs eifach", the variety of the leading Swiss classifieds portal is advertised in TV commercials. The clips show Mr. and Mrs. Swiss in various everyday situations. The focus is on how uncomplicated it is to buy or sell on Anibis.ch. Online advertising media accompany the offline measures.
Anibis.ch was founded in Lausanne in 2004 and acquired by Ringier Digital in 2009. Since 2014, Anibis.ch has been a brand of Scout24 Switzerland, which is 56 percent owned by Ringier Digital and 44 percent by international investor Kohlberg Kravis Roberts (KKR). (pd/hae)
