Launch of the youth radio station 105
Today at 7:00 p.m., Radio 105 will launch its full-service, hosted programming. The station brings a host of innovations to the Swiss radio market. In addition, Radio 105 will become Switzerland’s fully visible radio station. Everything that can be heard on FM and cable can also be viewed online.
Today at 7 p.m., Radio 105 launches its moderated full program. The station has a number of innovations for the Swiss radio market. The station's presenters can already be heard from 12.00 noon in a kind of "countdown program". Between 12.00 and 19.00, the makers, all the programs, the music profile, the program philosophy, the history to date and the station's goals will be presented to the audience in detail. At 19.00, 105 boss Giuseppe Scaglione will christen the station with his team and guests.
In addition, Radio 105 will become Switzerland's completely visible radio station. Everything that can be heard on FM and on the cable network can also be seen on the Internet: The presenters, the guests and, of course, the music. When a song is playing on FM, the video clip is broadcast simultaneously on www.105.ch. As soon as the presenter turns up the volume and begins his presentation, the image automatically switches to one of the four studio cameras.
The radio advertisement, which is normally played as an audio file, can be broadcast immediately with a TV spot on the station's website. Your spot will not only be heard, but also seen.
The proportion of songs that are not - or were not - in the charts is around 70 percent on Radio 105. In a 4-month test phase before the official start of broadcasting, work was carried out together with listeners to ensure that the radio offers what the target audience wants to hear. These test listeners were sought and found in a campaign by testing their knowledge and passion for music.
A broad-based launch campaign is now beginning for the start of broadcasting. Advertisements, posters, online advertising and various selected media activities announce the new Radio r. The campaign idea itself dramatizes that Radio 105 plays the music that fully corresponds to the target audience. Which is aptly summarized by the claim: "Radio 105. Sounds like me."
JWT+Hostettler+Fabrikant launches national launch campaign for Radio 105
Radio 105 launches moderated full program
In addition, Radio 105 will become Switzerland's completely visible radio station. Everything that can be heard on FM and on the cable network can also be seen on the Internet: The presenters, the guests and, of course, the music. When a song is playing on FM, the video clip is broadcast simultaneously on www.105.ch. As soon as the presenter turns up the volume and begins his presentation, the image automatically switches to one of the four studio cameras.
The radio advertisement, which is normally played as an audio file, can be broadcast immediately with a TV spot on the station's website. Your spot will not only be heard, but also seen.
The proportion of songs that are not - or were not - in the charts is around 70 percent on Radio 105. In a 4-month test phase before the official start of broadcasting, work was carried out together with listeners to ensure that the radio offers what the target audience wants to hear. These test listeners were sought and found in a campaign by testing their knowledge and passion for music.
A broad-based launch campaign is now beginning for the start of broadcasting. Advertisements, posters, online advertising and various selected media activities announce the new Radio r. The campaign idea itself dramatizes that Radio 105 plays the music that fully corresponds to the target audience. Which is aptly summarized by the claim: "Radio 105. Sounds like me."
JWT+Hostettler+Fabrikant launches national launch campaign for Radio 105
Radio 105 launches moderated full program
