Coop revises social media presence

Since the beginning of April, Coop has been Facebook, Twitter, Instagram and YouTube present. Dr. Schenker Kommunikation designed the social media presence. Patrick Moeschler, an experienced social media strategist, is part of the team. For several months, he supported Coop with the planning, and the content and organizational principles were developed under his leadership.

"Our aim was to optimally integrate social media into Coop's overall communication, brand management and internal processes," Patrick Moeschler was quoted as saying in a press release on Tuesday. Christian Lüdi, Head of Social Media at Coop, is satisfied with the launch: "Our presence has been very well received. We have received a lot of positive feedback. And the community is already interacting diligently with Coop."