E,T&H advertises FC St. Gallen with bored models

The Rorschach-based agency E,T&H is bringing a breath of fresh air to the Axpo Super League with its communications campaign for FC St. Gallen. In this one-of-a-kind campaign, it’s not soccer stars promoting attendance at games at the AFG Arena—but models bored with their dreary everyday lives.

The Rorschach agency E,T&H is bringing a breath of fresh air to the Axpo Super League in terms of communication for FC St. Gallen. In a unique campaign, this time it is not football stars who are advertising attendance at matches in the AFG Arena, but models bored with their dull everyday lives.
The campaign was developed by E,T&H in Rorschach, which is also responsible for the match program booklet Inside, the football magazine Tackling, the current season subscription campaign, the website, the electronic newsletters and other advertising measures.
Responsible at BAG AFG Arena: Marco Baumann (Head of Marketing & Sales). Responsible at E,T&H Werbeagentur AG BSW: Enno Wassmer (CD Text/Conception), Thomas Rasser (AD), Ruedi Mohler (Consulting).
1290581447_img090909_bswfcstg
1290581447_img090909_bswfcsg2
img090909_bswfcsg3

More articles on the topic