Hotels.com launches TV campaign
The hotel booking portal of the Expedia Inc. group, Hotels.com, is celebrating its world premiere in Switzerland. For the first time in the German-speaking world, the hotel expert is venturing into offline advertising and presenting two animated commercials on Swiss television. Today, Wednesday, the ten-second spots will go on air on SF1, SF2 and 3Plus as well as on the Swiss channels of Kabel 1, Pro Sieben, RTL, RTL II, Sat.1 and Vox.
The hotel booking portal of the Expedia Inc. group, Hotels.com, is celebrating its world premiere in Switzerland. For the first time in the German-speaking world, the hotel expert is venturing into offline advertising and presenting two animated commercials on Swiss television. Today, Wednesday, the ten-second spots will go on air on SF1, SF2 and 3Plus as well as on the Swiss channels of Kabel 1, Pro Sieben, RTL, RTL II, Sat.1 and Vox.
With the TV campaign, Hotels.com wants to expand its brand awareness in the German-speaking market. The TV commercials are therefore closely based on the visual realization of the website of
Hotels.com and combine real backdrops with animated elements. Lambie-Nairn from London and Jingle Jungle from Zurich are responsible for the creative development of the commercials, the media agency in charge is Mediacom, Zurich. Simon Dupuy, Marketing Manager, is responsible at Hotels.com.
With the TV campaign, Hotels.com wants to expand its brand awareness in the German-speaking market. The TV commercials are therefore closely based on the visual realization of the website of
Hotels.com and combine real backdrops with animated elements. Lambie-Nairn from London and Jingle Jungle from Zurich are responsible for the creative development of the commercials, the media agency in charge is Mediacom, Zurich. Simon Dupuy, Marketing Manager, is responsible at Hotels.com.
www.hotels.com
www.mediacom.ch
www.jinglejungle.ch
www.lambie-nairn.com
