Last but not least: Lucky Luki
A brilliant idea: Using a special backpack, JWT in Colombia is saving children from drowning—and promoting a fruit drink at the same time.
Casa Luker from Colombia is a 110-year-old company specializing in cocoa products. In addition to cocoa beans, the company, which focuses on sustainability and social responsibility, also produces other foods. For example, Luki, a 100% natural fruit drink for children. However, Luki is probably not only concerned about the well-being of children because they are the target group. But children. In Colombia, countless children reach school by boat. The waters are a constant danger, especially during heavy, unpredictable rainfall. In the last five years, 10,000 (!) children have capsized and drowned by boat.
JWT Colombia has tackled this problem. And solved it in a delightfully clever way. Not for all children, but for some. With a school backpack that not only looks great, but is also a life-saving life jacket. Children love wearing them, they keep their school books watertight and save lives at the same time. We can only hope that as many of those affected as possible will receive one of these special promotional gifts. (hae)
