Fastr: Forza Juve, forza Jeep

Jeep is the official sponsor of Juventus Turin. As part of an international project, Jeep invites two people from each European country to a game of the Italian record champion at the Juventus Stadium in Turin. To publicize this engagement on social networks, the Zurich-based agency Fastr designed an activation program with a competition on Jeep Switzerland's social media channels. The basic advertising medium is a spot directed by Jyri Pasanen. Made in Switzerland with the juniors of SC YF Juventus Zurich.

Client: FCA Switzerland. Production: Rear Left; Red Department