You only live once

An attempted poisoning in Venice, then a chase across the Grand Canal, a fateful stay in a fitness center, mysterious surveillance videos, hot information and drinks shaken but not stirred: This is the stuff of which an online thriller was made, in which the user has to go on exciting adventures alongside super agent CC7. With the competition - or rather game - the Helsana Group wants to use entertaining ideas to help reduce consumers' fears about health insurance. The campaign was developed by the Zurich agency The Eyecatcher, Interactive Solutions. You only live once" is being advertised in various online media. The campaign will run until the end of November and offers attractive prizes and, of course, the opportunity to obtain a customized quote from the insurance company - after all, you only live once. pan