Blue Spirit for Marché Restaurants: Guests eat themselves happy
«Happy Without Meat» is the theme at all Marché restaurants in Switzerland through early May. Blue Spirit is supporting the initiative with a campaign.
With specially developed recipes for a variety of tastes, guests are delighted in a vegetarian and vegan way. As always, freshly prepared à la minute. The accompanying campaign, implemented by Blue Spirit, relies on food images that are at least as delicious as the menus and on an attractive competition as icing on the cake. The campaign has been running since the beginning of April online, via posters and displays, and in press advertisements.
Responsible at Marché Restaurants Switzerland: Zsuzsa Borsa, Head of Marketing, Communication & Sales, Verena Grest, Communications Manager, Sandro Renz, Marketing and Sales Manager. Responsible at Blue Spirit Communications: Rolf Jeger (overall responsibility), Daniela Peter, Sharon Lehmann (consulting), Sarah Pietrasanta (CD/text), Jürg Büchi (AD), Giulia Furrer/Danny Bron (graphics), Eros Montagnani (prepress), Maysa Meier (banner). Photos: Fabian Häfeli.
