Last but not least: Magic Billboard
How do you promote a magic festival? You make the poster spot disappear.
When the annual «Quebec City Magic Festival» rolls around, the Lg2 agency is on hand to pull a great advertising idea out of its hat. Even the ambient campaign for the 2015 edition was a hit (Werbewoche.ch reported). This year's campaign has nothing to hide—certainly not behind a curtain. Because that curtain could come crashing down at any moment.
And even though you’re not supposed to reveal magic tricks, the agency includes a “making-of” video. It’s not clear, however, how many times the setup was reassembled or exactly in front of whom the trick was performed. But as is always the case with magic: You don’t have to know everything—you can just enjoy it. (hae)
