Renzen: Jubilee truck for the SRC anniversary
150 Years of the SRC: The Swiss Red Cross (SRC) kicked off its anniversary year with an opening event. The anniversary truck, designed by Renzen, was also unveiled at the event and is now embarking on a major roadshow across Switzerland.
The SRC officially kicked off its anniversary year with the festive opening event on April 2 on the Bundeshausplatz. Around 3500 people experienced an event with many highlights. One of them was the presentation of the anniversary truck, conceived and designed by Renzen, which will embark on a major roadshow throughout Switzerland in the coming months. The sides of the truck are characterized by the anniversary key visual, also developed by Renzen, while the inside of the trailer houses a mobile exhibition. Visitors can experience or perform Red Cross activities themselves on this mobile exhibition platform with various games and interaction options.
The truck will stop at various trade shows, music, cultural and sporting events across the country during the roadshow. Stations: Aarau (AMA), Basel (Muba), Bern (BEA), Zurich (Zoo), Nyon (Paléo Festival), Locarno (Film Festival), Saignelégier (Marché Concours), Estavayer-le-Lac (Eidgenössisches Schwing- und Älplerfest), Lausanne (Comptoir Suisse), Weinfelden (WEGA), Zug (Zuger Messe), Echallens (Comptoir Régional d'Echallens) and Ecublens (Salon de la Santé). More information about the anniversary activities and the roadshow: 150years.redcross.ch
Responsible at the Swiss Red Cross: Markus Obertüfer (Project Manager 150 Years SRC). Responsible at Renzen Communications, Aarau: Achim Kaufmann (AD); Hanno Lietz (CD/Text); Jan Maurer (Vice-CEO/Consulting).
