An extraordinary look at a piece of Swiss identity
Schneiter Meier Külling is successfully breaking new ground with the SBB 2008 Annual Report.
How do you convey the identity of a company that is familiar to every Swiss person and stands for the Swiss values of safety, cleanliness and punctuality in a surprising way?
Being in good hands. Arrive safely.
SBB is an established value in Switzerland. Like no other company, it stands for safety, cleanliness and punctuality. However, SBB's claim goes further than just getting around 900,000 passengers from A to B safely and punctually every day. "To be in good hands. Arrive safely." is therefore the theme of the 2008 Annual Report.
When a company goes one step further in its annual report
How can this message be conveyed in a surprising way without superficially depicting satisfied travelers? Even after six years of successful collaboration, Schneiter Meier Külling continues to pose this question anew - and for the 2008 annual report developed a concept that focuses on the courage to be simple and transparent: in the clear typography, the reduced graphic language and the impressively clear layout grid.
Surprising facets of everyday SBB life
Schneiter Meier Külling also designed the image series with this clarity and simplicity in mind. It shows extraordinary facets of the everyday work of SBB employees: from the avalanche specialists on the Gotthard to the employees in the Coop distribution center and the bridge inspectors.
Added value for readers in the booklet
The booklet enclosed with the annual report also creates added value for readers. The journalistically researched stories present unusual topics from the SBB universe. This reading material also reaches readers who do not normally delve into annual reports.
Awards for the exceptional
The courage to adopt a new concept is paying off. This is underlined by numerous top rankings in the Bilanz annual report rating and currently in the international Best of Corporate Publishing competition, in which the SBB Annual Report 2008 was awarded a silver prize.
Gregor Herbst
Being in good hands. Arrive safely.
SBB is an established value in Switzerland. Like no other company, it stands for safety, cleanliness and punctuality. However, SBB's claim goes further than just getting around 900,000 passengers from A to B safely and punctually every day. "To be in good hands. Arrive safely." is therefore the theme of the 2008 Annual Report.
When a company goes one step further in its annual report
How can this message be conveyed in a surprising way without superficially depicting satisfied travelers? Even after six years of successful collaboration, Schneiter Meier Külling continues to pose this question anew - and for the 2008 annual report developed a concept that focuses on the courage to be simple and transparent: in the clear typography, the reduced graphic language and the impressively clear layout grid.
Surprising facets of everyday SBB life
Schneiter Meier Külling also designed the image series with this clarity and simplicity in mind. It shows extraordinary facets of the everyday work of SBB employees: from the avalanche specialists on the Gotthard to the employees in the Coop distribution center and the bridge inspectors.
Added value for readers in the booklet
The booklet enclosed with the annual report also creates added value for readers. The journalistically researched stories present unusual topics from the SBB universe. This reading material also reaches readers who do not normally delve into annual reports.
Awards for the exceptional
The courage to adopt a new concept is paying off. This is underlined by numerous top rankings in the Bilanz annual report rating and currently in the international Best of Corporate Publishing competition, in which the SBB Annual Report 2008 was awarded a silver prize.
Gregor Herbst
