New leadership team for Adisfaction
Martin Caduff (33) and Sonam Wieland (28) are joining the leadership team of the digital marketing agency Adisfaction. As partners and members of the board of directors, they hold an equity stake in the company and will help shape its future business strategy.
Agency founder and chairman of the board Stefan Swertz sets with this decision the course for further growth, it says in a statement on Monday.
Before joining Adisfaction, Martin Caduff built up the online marketing team of a Zurich web agency for seven years. In parallel, he taught web project management at the SAWI Academy for Marketing and Communication. At IAB Switzerland, he is the deputy head of the Search specialist group and teaches search engine marketing at the IAB Academy. He regularly speaks on this topic at industry events such as Swiss Online Marketing and Suisse Emex. In the Adisfaction management team, he heads the Search Engine Marketing and Analytics divisions.
Sonam Wieland studied business administration with a focus on marketing at the University of Applied Sciences Northwestern Switzerland. After joining Adisfaction, he worked as an online marketing consultant for key accounts in the financial sector. He implemented digital media cooperations and advertising campaigns and developed innovative approaches in campaign conception. As a member of the management team, he is responsible for the further development of the media consulting and campaigns division.
Martin Caduff and Sonam Wieland have been instrumental in driving Adisfaction's growth, the statement continues. Together with the team, they have acquired renowned new customers, including the Basler Kantonalbank, UBS and the ZHAW School of Management and Law. Business with existing customers such as Aldi and Weight Watchers has also increased. In the last two years, the number of customers, the number of employees, and sales have all risen sharply.
