Last but not least: Köttbullar calling
Sweden now has its own telephone number. Anyone who dials +46 771 793 336 will be connected to a randomly selected resident.
Sweden was the first country in the world to abolish censorship by law in 1766. To mark the 250th anniversary of this memorable step, the Scandinavians are launching another world first: Sweden is the first country to have its own telephone number. The campaign developed by the Swedish Tourist Board itself is as simple as it is clever: 793 336 stands for "SWEDEN" on the classic telephone keypad and connects the caller with any resident of Sweden who has registered for the campaign as an ambassador for the country via the app. And there must be a lot of them, because the campaign has only been running since April 8 and has already received almost 40,000 calls from all over the world. Most of them are from the USA, followed by the UK, Turkey, the Netherlands and Australia.
You can find out more about the Scandinavian charm offensive at Theswedishnumber.com. Just in case you feel the need to talk to a real expert about Ikea shelves, Volvo, Imbrahimovic or meatballs. (hae)
