MGL: Sechseläuten gets new appearance
Matter Gretener Lesch created an explosive logo design for Zurich's Sechseläuten spring festival and designed the new website.
Around 3,500 guild members in colorful costumes, traditional costumes and uniforms; more than 350 horsemen; around 50 horse-drawn carriages and around 30 music corps: every year, the Sechseläuten attracts tens of thousands of onlookers to the center of Zurich and hundreds of thousands of spectators in front of their television screens.
Matter Gretener Lesch was commissioned to develop the new logo visual for the traditional Zurich Spring Festival. It dramatizes the climax of the traditional event - the burning of the Böög on Sechseläutenplatz. The faster it explodes, the more beautiful the summer is supposed to be.
The new logo visual is used on posters, advertisements and a pin, among other things. In addition, the agency designed the website Sechselaeuten.ch, the Sechseläuten magazine with program, the flyer for the children's parade as well as the letters of the ZZZ Central Committee of Zurich's guilds.
Responsible at the ZZZ Central Committee of the Zurich Guilds: Victor Rosser (Communications/Marketing). Responsible at Matter Gretener Lesch: Daniel Matter (Creative Direction), Severin Candrian (Graphics), Gianluca Marques (Graphics), André Schmid (Graphics). Programming: Goldbach Interactive.
