Stories is looking for the right person again for Triumph

For the second year in a row, director Tobias Fueter and producer Yves Bollag and their creative team realize an animated film for the lingerie manufacturer, in which the drawn protagonist goes on a quest for the perfect bra with her friends. Back in 2015, director and Stories co-owner Tobias Fueter sent animated model Hannah Ferguson and her friends on a quest for the perfect bra in the fairytale "Find the One" campaign spot for underwear label Triumph (Werbewoche.ch reported). The worldwide premiere of an animated underwear spot caused an international sensation and not only earned the Zurich production company a place in the finals of the Cliosbut also silver at the London International Awards, with the Epica Awards and at the Edi.15. The two-minute version of the spot has so far been viewed over 750,000 times on YouTube.

The sequel "Find the One Again" now shines with even more succinctly drawn characters, an exciting setting and a gripping soundtrack - in the German version, by the way, sung by the Ex-girlfriends - for which the renowned Broadway composer Jason Robert Brown was once again engaged. The story: Some time has passed since animated model Hannah Ferguson found Mr. Right in the last commercial. As a new mom, she faces a whole new set of challenges when choosing that one magical-fitting bra. Thanks to the energetic help of her friends and the Triumph Online Shop, this story also has a happy ending.

"We wanted to be more modern, fresher and perhaps a little more mature for the second part - and thus also appeal to a different target group," Tobias Fueter tells Werbewoche. He says the Magic Boost product provided a welcome template for tackling the subject of pregnancy for the first time in the animated world.

It's no coincidence that Stories and Triumph are once again focusing on animation for their second joint project. The advantages of animated characters were clearly confirmed in the first "Find the One" spot. For example, the drawn protagonists have a high identification potential and enjoy great popularity with the target audience. "The fictional characters combined with the music create an emotional connection with the female clientele," says Tobias Fueter, who worked with experts from Eddy Paris and Brunch Paris on the animation. For Fueter, it was elementary to work again with the same people as for the first part, as he explains to Werbewoche: "Only in this way was this implementation possible. Everyone was delighted when we announced the second part. These are artists who want to surpass themselves, enjoy their work and are proud of the result." You can see that in the product - for example, the animation is "in a class of its own" compared to the first part.

Find the One Again is the first global campaign for Stories. Two versions of the spot - twenty and thirty seconds - will air on TV on three continents and in five different languages. For the past eleven days, the campaign has been seen in Asia, including all of China, and will subsequently launch in South America. Online, the two-minute film can be seen in full length and in its shortened ten-second version. Across Switzerland, the spot will run online and on TV for one month from April 11, 2016. (hae/pd)

More on the campaign in the upcoming print edition of Werbewoche.

Web movie (2 minutes):
 

TV commercial (30 seconds):

Behind the Scenes: The Live

Behind the Scenes: The Music