Last but not least: Holoquarium
Another hologram campaign: Leo Burnett shows the Frankfurt Zoo what this technology is truly capable of.
A few days ago at this point about the Porsche hologram reported. The article generated a great deal of interest, although the effects of the spinning cars were not particularly spectacular. However, an example from Germany (which was presumably created at the same time as the Porsche campaign) shows just how much potential there is in hologram technology. Leo Burnett brought fascinating sea creatures to life for the Frankfurt Zoo's in-house magazine. And you can bring living things to life almost better than cars. Again, we'd love to try it out, but haven't got our hands on any of these films yet. Swiss agencies, please follow suit. (hae)
