Europe, here we come!
SMC degrees are finally becoming recognized across Europe. Swiss expertise—gained through hard work while balancing a career and study—is thus gaining even greater value.
Young Swiss people who opt for the practical rather than the academic route in their professional careers know the problem: unlike their university colleagues, who can be internationally ranked with their Masters and Bachelors, those who increase their knowledge on the part-time route have a more difficult time internationally. HR specialists in the euro zone cannot classify them. And that makes finding a job on the international stage considerably more difficult. If foreign people are in Swiss HR positions, this can also be a disadvantage in Switzerland. But this has now come to an end. Swiss Marketing has been campaigning for over 18 months for the international recognition of the specialist qualifications of sales specialist, marketing specialist and the federal diplomas of sales specialist manager and marketing manager. These efforts have now been crowned with success. As part of the "European Certification and Qualifications Framework" (EMCQ), federal qualifications are now internationally accredited and assessed. A great success in terms of international permeability. And a skillful application of the bilateral approach: not abandoning Swiss virtues, but ensuring that the country is internationally accessible. Or: Preserving Swiss independence without being blind to the requirements and opportunities of the globalized world. For a knowledge and export nation like Switzerland, this is a matter of paramount importance. Access to the European labor market - not least for jobs in multinational corporations - will thus become much easier for young Swiss talent.
From this fall, Swiss Marketing will be able to offer certificates from the European Marketing Confederation (EMC). This is tantamount to a turbo boost for personal mobility in professional life. How exactly the federal educational qualification is assessed, under which title the next generation of Swiss marketers can imagine themselves in offices in Düsseldorf, Bilbao or London, and how to obtain a European certificate: In the Werbewoche issue 34/35 from the beginning of October, the SMC double-page spread provides clear information on international permeability.
From this fall, Swiss Marketing will be able to offer certificates from the European Marketing Confederation (EMC). This is tantamount to a turbo boost for personal mobility in professional life. How exactly the federal educational qualification is assessed, under which title the next generation of Swiss marketers can imagine themselves in offices in Düsseldorf, Bilbao or London, and how to obtain a European certificate: In the Werbewoche issue 34/35 from the beginning of October, the SMC double-page spread provides clear information on international permeability.
