JvM/Limmat: The Post is where the people are
Surprised passers-by: In the latest online spot, Jung von Matt stages the many access points of Swiss Post.
For nine out of ten working people, the daily commute is a reality. Not being at home also means missing mail deliveries. That's why Swiss Post has been working hard in recent years to develop location- and time-independent services. This is also true for parcels: You no longer have to wait at home for the letter carrier. For commuters in particular, there are more and more options for doing postal business on the way to work. Parcels and registered letters can be picked up or posted at over 3,500 access points throughout Switzerland: at many SBB and BLS stations, at shopping centers, at postal agencies with attractive opening hours or at all post offices along the commute.
To increase awareness of the services, Jung von Matt designed a special kind of campaign for Swiss Post. With a pop-up branch set up in just a few seconds, passers-by were surprised and their reactions captured with hidden cameras. The resulting spot was used in pre-rolls and social ads.
To date, the film has more than two million views on YouTube and Facebook. The "pop-up branch" follows the successful film "Racing Packages"which was the second most viewed commercial clip on YouTube in 2015.
Responsible at Post CH: Ruth Mathias (Head of Communications) Martin Gonzenbach (Head of Marketing and Online Communications) Monika Dellenbach (Online Manager Marketing Communications). Responsible at Jung von Matt: Pablo Schencke (Creative Direction); Johannes Dörig (Art Direction) ; Samuel Wicki (Text) ; Marco Dettling, Roman Mösli (Consulting); Deborah Herzig, Evelyn Schneider (Art Buying). Responsible at Jung von Matt/Impact:
Benjamin Herz (Managing Partner). External Partners: Rocket Film (Production) , Daniel Leuthold (Director), Tobias Dengler (Director of Photography).
