New delegate at Corriere del Ticino and MediaTI Marketing
The Ticino-based media company MediaTI Holding is strengthening its market presence in Switzerland. Since early April, Moreno Cavaliere, a long-time member of Publicitas’s executive board, has served as managing director of both the Corriere del Ticino and MediaTI Marketing in Zurich.
Moreno Cavaliere - together with Simone Bianchi, Head of Advertising Market Corriere del Ticino, and Publicitas - will look after the concerns of customers and agencies. In addition, he will intensify cooperation with all market partners and professional bodies and represent the interests of the media company. Publicitas will continue to be exclusively responsible for marketing Corriere del Ticino and BiTop.
"Moreno Cavaliere's entry into the great family of Corriere del Ticino makes us exceptionally happy. We have known and appreciated him for many years," says Marcello Foa, CEO Corriere del Ticino and MediaTI Holding. "With him, we are significantly strengthening our market presence vis-à-vis our partners throughout Switzerland," Foa continues. Christoph Marty, CEO Publicitas, agrees: "I am delighted that Moreno Cavaliere is taking on this new role for MediaTI and Corriere del Ticino and bringing his experience to bear." "After many years in the role of intermediary between clients, agencies and media houses, it is an exciting challenge for me to now represent the interests of a very innovative but also traditional media house directly on the market and thus be able to contribute to the long-term and sustainable success of the company," says Moreno Cavaliere.
