Pink Elephant: New visual identity for Extramet
In collaboration with the client Extramet, Cordelia Hagi worked with Pink Elefant to develop the company's new visual identity.
The independent family-owned company Extramet is modernizing its brand presence: The Swiss manufacturer of extruded carbide blanks will be appearing with a new corporate design from mid-March. The further development of the company logo is intended to underline the significance of the change from a carbide factory to a solution partner for the high-tech industry. At the same time, the company is focusing on its new industry solutions and its employees.
At the beginning of the project, the company's existing image was critically examined. It was concluded that the discrepancy between the old image and the current market positioning of the company was too great. While the old image focused primarily on the product (carbide), the new image emphasizes Extramet's positioning as an innovative solution partner for the high-tech industry.
A new storyline was developed in a think.tank, which better reflects the company's image and arouses emotions. The new campaign "Heroes of Work" uses five success stories to show Extramet employees from different areas who develop innovative solutions for customers from various industries. In the future, the new harmonized corporate design and visual language will additionally emphasize the brand values of innovation, high-tech quality and solution partners. Extramet presented the new appearance for the first time at the international trade fair for grinding technology Grind Tec in Augsburg.
Pink Elefant was responsible for the project management, planning, conception and implementation of the new brand identity of Extramet. The initial think.tank was organized by Cordelia Hagi.
Responsible at Extramet: Hans-Jörg Mihm (CEO), Bruno Mauron, Katja Gut (Marketing Manager).Responsible at Pink Elefant: Cordelia Hagi (owner), Rolf Kleeb (project management), Sarah (concept, CD), Gregory Anthony Zagkos (website), Wali (layout). Photos: Jean-Jaques Ruchti. Print: Vögeli AG.
