Westiform makes Admeira visible
The marketing company of Swisscom, Ringier and SRG is called Admeira. Westiform makes the new brand visible day and night at the former publisuisse headquarters in Bern.
The name Admeira plays with the English term advertising and the Rhaeto-Romanic word Meira, which means "target". At Publisuisse's previous headquarters in Bern, Westiform is making the new brand visible. For this purpose, the Swiss lettering company dismantled the old Publisuisse roof lettering. Subsequently, it installed the new Admeira illuminated lettering by means of crane mounting at a lofty height. The individual letters are 1.10 meters high and extend over a length of 6.63 meters. For maximum energy efficiency, the illuminated advertising is illuminated with the latest generation of LEDs and can be dimmed by remote control.
