Republica stages jumps in the "dust of the winners"
Republica dusted off the magnesia for this year's European Artistic Gymnastics Championships in Bern and staged the national gymnastics elite performing challenging exercises. The campaign can be seen throughout Switzerland.
The European Artistic Gymnastics Championships will take place in Bern from May 25 to June 5, 2016. Republica is responsible for the Switzerland-wide advertising campaign for the international sporting event.
The idea of the creative people in charge: In artistic gymnastics, the focus is on body control. In order to never lose this, Magnesia is an indispensable aid for the athletes. Before each exercise, the gymnasts rub it into their hands all over again. When they clap their hands afterwards, the typical white
Magnesia dust.
The key visual arose from this consideration. Under the motto "The dust of the winners", it shows Giulia Steingruber and Pablo Brägger, currently the best artistic gymnasts in Switzerland, flying through the air in a cloud of dust made of magnesia - only to land safely. Hopefully on the winner's podium!
Various measures have been developed as part of the campaign; the most striking is a streetcar that travels through Bern in the "dust of the winners". There is also a national poster campaign, Radio spots, Motion spots for the official European Championship partners Passengertv and Telebärn as well as the SCB-Videotron, content for Rail-Eboards and BLS-Railboards as well as hanging boxes with dispensers.
Responsible at the association EM Kunstturnen Bern 2016: Remo Brechbühl (Head of Marketing). Responsible at Republica: Kerstin Berk (art direction), Mike Krüll (creative direction, concept, text), Bala Trachsel (consulting, overall responsibility), Oliver Hallberg from Twin Design (photography, image editing), Promoton (production of radio spots), Westiform (streetcar signage).
