Last but not least: print ad brought to life

In times when print ads are coming under increasing pressure from video as an advertising medium, innovative concepts for good old magazine advertising are in demand. The Cramer-Krasselt agency from Chicago shows the direction it could take, launching the world's first hologram print campaign for the new Porsche 911.

Gif: Theverge.com (direct link)

However, the print medium is primarily used to transport the plastic film, which is then used together with a tablet to create the impressive 911 experience. The film is folded into a funnel and to this website posed.

One would still like to try it out for oneself. But Cramer-Krasselt did not invent hologram advertising. The only thing that is actually new is that the foil is enclosed with a magazine. In January, for example, JWT Japan advertised for Kit Kat... the technique usedto wish good luck to students who are learning (since "Kitto Katsu" means "will surely go well"):

It's only a matter of time before the first hologram insert appears in Switzerland. Perhaps the plastic films could be recycled for the follow-up campaign in the country of the sustainable recycling world champions. (hae)