Last but not least: Hot cousin

We look toward Austria with a touch of nostalgia: The country is abuzz with Euro Cup excitement. As a result, the players are being put to good use in advertising. Example: Media Markt.

A first: in footballing terms, the Austrians are to be envied. Led by Swiss coach Marcel Koller, the national team has qualified for the European Championships for the first time since 1964 - and quite confidently. The country is looking forward to the upcoming finals in France with great anticipation and ambitious expectations.

Meanwhile, there are problems everywhere in this country. And not just since the two questionable test matches against Ireland and Bosnia. Although Switzerland also qualified, they were hardly convincing throughout the qualifiers. Today's top commentary on 20minuten.ch seems to speak from the heart of many readers in particular: "Do you have to take part in the European Championship or can you opt out?" asks user Roque.

But as always, hope dies last - maybe miracles will happen. Or perhaps the return of Xherdan Shaqiri will at least finally put an end to this year's goal drought. After all, it has long been clear that a lot depends on the availability and form of the much-maligned national team star in Switzerland's forward play. At least the form is right: At Stoke City, he has returned to his old strength alongside Austrian Marko Arnautovic.

Bildschirmfoto-2016-03-30-um-20.17.45-2

Arnautovic is also a key player in his national team and a beacon of hope for the upcoming adventure in France. We Swiss may still speak French better, but our eastern neighbors are catching up at lightning speed. The Dirnberger de Felice Grüber agency teaches us this with its latest Media Markt campaign. The inane, tongue-in-cheek style of the electronics wholesaler's advertising has one thing in common across the DACH region: in the end, we still have to laugh. Furtively. (hae)
 

https://www.youtube.com/watch?v=m_djmz6TKbI

https://www.youtube.com/watch?v=-Pd3VUQlYks

https://www.youtube.com/watch?v=UKSl04g6-io

https://www.youtube.com/watch?v=l1zYk1aEy44

https://www.youtube.com/watch?v=aaw1ZmMWfjk

https://www.youtube.com/watch?v=QWrcYXy03IE

https://www.youtube.com/watch?v=K5BhNW9Yvl4

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