CR Basel: Clear text for BZ Basel

The BZ Basel/Basellandschaftliche Zeitung is the independent daily newspaper of Basel and its region that upholds basic journalistic values in its reporting: The new campaign developed by CR Basel, with advertisements, public transport measures, radio spots and films, illustrates this with a concert of deleted text passages to highlight what is really important in a short, concise and unadulterated way.

Responsible at AZ Medien: Zaira Noro (Head of Marketing), Myriam Born (Publishing Manager). Responsible at CR Basel: Gabriel Heuberger (CD), Judith Mann (text), Thomas Schaub (AD), Daniel Roth, Ruedi Rominger (graphics), Thomas Fux (consulting).