New look for the Toppharm Pharmacy Guidebook
At the turn of the year, the Basel-based agency Kreisvier revised the Toppharm Pharmacy Guide and gave the entire layout a more modern and fresh look.
In particular, the results of a qualitative and quantitative study conducted in summer 2015 were taken into account. According to the press release, it was important for the new overall appearance that the graphic adjustments better reflect the reading behavior of customers and that the Toppharm Health Coach, which is a central element in Toppharm's communication, is more strongly integrated into the Pharmacy Guide. The regularly published customer magazine conveys a high level of competence in all matters relating to health. In this way, the Apotheken Ratgeber carries the image of the TopPharm health coach to the outside world.
Responsible at TopPharm: Caroline Kuster (project management), Christoph Baumgartner (editing). Responsible at Kreisvier Communications: Nannette Graf (Management, Consulting), Simone Brutsche (Consulting), Martin Friedlin (Art Direction), Stefanie Thöni (DTP), Bianca Kury (Text).
