Infographic: Advertising for millennials
Millennials: Who they are, which industries are interested in them, and how best to reach them.
A data analysis by Turn, provider of a programmatic advertising platform for advertisers, has now revealed that 500 percent more is invested in marketing budgets for millennials than for other target groups. Four times as much budget is spent on banner advertising and social media marketing. Spending on mobile advertising and advertising via moving images, i.e. video, stands out even more clearly. Here, four and a half and six times as much is spent respectively. Millennials are advertised to particularly generously by the following sectors: Financial services, automotive, food and consumer goods.
But who are the millennials actually?
Millennials - or Generation Y - are now aged between 18 and 35 and were born between 1980 and the late 1990s. They grew up with the internet and mobile communication, lead a tech-savvy life and are comparatively well educated. Turn statistics also show that there are very specific target groups among the millennials who have different needs and want to be addressed accordingly. Four groups stand out in particular:
1. the aspiring
2. the successful
3. the active members
4. the comfortable ones
Infographic: Advertising for millennials
