"We have one. And you?"
Ammarkt is helping Bico—the Swiss manufacturer of high-quality sleep systems—create a completely new brand identity. At the heart of it is what everyone wants and what Bico delivers: «A deep, healthy sleep.».
And this is what the quality label created by Ammarkt stands for: the "Four B's" - the Bico success formula. Because all mattresses are tested for the four central quality features "Bico Ergonomics", "Bico Climate", "Bico Durability" and "Bico Hygiene". The "Four B's" give customers the certainty of getting "ä tüüfä gsundä Schlaaf".
The campaign dramatizes this product advantage with a new visual world, testimonials, and a gentle adaptation of the familiar claim. This was achieved through TV commercials, advertisements, a new website and various online measures. The agency also developed product catalogs for customers and retailers.
Responsible at Hilding Anders: Melanie Dietiker (Marketing Manager / Member of Management), Heidi Pazanda (Brand Manager). Responsible at Ammarkt: Sascha Fanetti (creative direction), Christof Müller (art direction), Aron Herz (text), Andrin Rohner (graphics), Patrizia Mazzucchelli, Tabea Grüninger (consulting) Marcel Odermatt (overall responsibility), Sven Germann (photography), Shining Pictures (film production), Marco Lutz (screenplay and director), Ralph Bätschmann (director of photography), Sophie Toth (line producing).
