TBWA\Zurich: Roger Federer flees from T-Rex
In the new Sunrise campaign created by TBWA\Zurich, brand ambassador Roger Federer finds himself face to face with a Tyrannosaurus rex.
Sunrise Home offers the fastest Internet and digital TV at home. The digital TV offer was already voted the best TV offer in Switzerland by Bilanz readers six months ago. TBWA now realized the second campaign for Sunrise Home, which follows the guiding principle that no spectacle is needed if the product speaks for itself. From this point of view, there is no need for Roger Federer, who puts the product benefits in the spotlight. The spectacular chase with the T-Rex forms a dramatic contrast to the sober but all the more convincing product benefits.
The first film already generated more than 8.5 million contacts worldwide via Roger Federer's Facebook account. And the second film has already attracted more than 2.3 million fans online in the first two days. In addition to the TV spot, the integrated campaign, which will run until mid-April, also includes posters, print, a microsite, other online measures, and POS and CRM advertising media.
Responsible at Sunrise: Timm Degenhardt (Chief Commercial Officer), Fabrice Allegro (Executive Director Marketing), Minh Dang Nguyen (Senior Manager Brand Strategy & Communication), Daniela Barth, Linda Forster, Barbara Hasenböhler, Andreas Jäggi, Sandra Seydel (MarCom), Uri Barasch, Marc Halm, Beat Kronenberg, Sanja Rikanovic (Online Customer Experience). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Petra Zehnder, Alexandra Kellenberger, Vanessa Welti (Consulting), Bruce Roberts, Cyrill Wirz, Tizian Walti, Bettina Klossner, Stephanie Seematter, Michel Kissling (Creation), Ilonka Galliard (Art Buying); responsible at Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Ueli Steiger (DOP). Responsible at MPC Paris: Franck Lambertz (VFX Creative Director), Greg McKneally (CG Supervisor), Ellora Chowdhury, Quentin H. Martin (VFX Executive Producer), Sophie Lebreton, Goutham Hampankatta (VFX Producers). Responsible at Jingle Jungle: Gregor Rosenberger (Audio Engineering). Responsible at Great Garbo: Diego Baldenweg, Nora Baldenweg, Lionel Baldenweg (Music). Photography: Stephan Schacher (photographer). Responsible at Detail: Ferco Dregelyvari (image processing). (pd)
