Advertising alliance: Publishers file complaint
The Swiss Media Association and Tamedia will file a complaint next week with the Federal Administrative Court against the planned advertising alliance between Ringier, Swisscom, and SRG.
This is reported in the current issue of Schweiz am Sonntag. Accordingly, the publishers demand that the Decree of the Uvek from the end of February "The association also wants to ensure that third-party media companies receive the same conditions as the partners in the alliance. The association also wants to ensure that third-party media companies receive the services of the marketing company on the same terms as the alliance partners. In addition, full access to the files is demanded. The Publishers Association and Tamedia piquantly took the position that their complaint had a suspensive effect, writes the newspaper. They accused the Uvek of Federal Councillor Doris Leuthard of a "certain bias". According to the statement of claim, it is assumed that SRG "may not participate in the joint venture and may not enter the market before the present proceedings have become final." It is threatened with an "application for a provisional enforcement ban" should SRG "seek to take concrete actions that run counter to the suspensive effect of the contested injunctions". Switzerland am Sonntag assumes that - until courts have made a decision - the implementation of the joint venture could be delayed by at least a year. (Switzerland on Sunday/hae)
