Tamedia reorganizes its publishing business
Tamedia will introduce its new Paid Media division no later than January 1, 2017. The reorganization will have no impact on the editorial departments.
In August, Tamedia announced that it planned to reorganize its publishing business into two divisions: Advertising and Commuter Media, and Paid Media. Over the past few months, an internal project team has been developing the new organizational structure. According to a press release issued on Friday, Tamedia aims to use this restructuring to meet future challenges in the consumer market and develop new offerings for its customers. As previously announced, Serge Reymond will head the Subscription Media division. Its media brands are divided into three segments, each reporting to a publishing director. Karim Mahjoub will take over as head of Media in French-speaking Switzerland, Marcel Tappeiner will lead the Supraregional Media in German-speaking Switzerland, and Robin Tanner will be responsible for Regional Media in German-speaking Switzerland. In addition, three cross-language service divisions—Dialog Marketing, Digital Publishing and Audience Development, and Additional Business—are planned. According to the announcement, the organizational structure of the editorial departments within the Paid Media division will remain unchanged. (SDA)
