Advertising Week 5/2016: Here's What to Expect
In your mailbox this Friday: *Werbewoche* 5/2016. Ten reasons to read it again this time.
Searching for information that others overlook
The Infosperber platform celebrated its 5th Anniversary. Founder Urs Gasche spoke with *Werbewoche* about what the mainstream media fails to cover, why he remains committed to journalism even after his retirement—and why *Infosperber* intends to remain a niche media outlet.
«Only those who can lead themselves can lead others.»
Jürgen Salenbacher has been exploring the essence of personality and the positioning of People as a Brand. *Werbewoche* spoke with him about the search for one's true self, finding one's place within a team, and why the
For him, the creative industry is a broad field of activity.
«The chain reaction that must be stopped»
If a billboard company suddenly books the biggest billboard for itself, then something's definitely not right. Find Advertising Week mothball Theophil Butz.
New range of Digital Business offerings
The digital transformation requires, for an ever-growing number of working people new skills – The goal is to make the most of technological opportunities. That’s why the Migros Club School is now launching a new range of offerings. Ursula Brunner and Wolf Kammerlander, heads of the «IT & New Media» division, explain exactly what the new offerings entail in an interview with *Werbewoche*.
The Impact Check of Werbewoche
We'll show you how current Print Campaigns how it is received by consumers. This time, the Swiss farmers' campaign has been very well received.
Structural virality
A study on the viral spread of content on social media.
Virtual Africa Experience
An NGO is turning to virtual reality (VR): The German agency A4VR is using VR to bring the Buru-Buru Children's Village and the slums of Nairobi to life for SOS Children's Villages.
"So far, NZZ Campus has been seen as an investment, now it must also pay off"
NZZ Campus has been published since March 2 with a fresh new design, new sections, and new contributors. The 74-page magazine now aims to connect even more closely with students—featuring stories about college life and starting a career. *Werbewoche* spoke with Editor-in-Chief Peer Teuwsen and Editor Vanessa Sadecky about the magazine’s new look.
Person of the Week: Voigt, Unfucked
From Cash to Der Beobachter, from 20 Minuten online to Watson—the current editor-in-chief of Watson, who was awarded the Zurich Journalism Prize in 2006, Hansi Voigt, has taken a winding path back to the controversial news portal...
11th Swiss Marketing Day
This time, the event was all about in the spirit of storytelling, which has come increasingly into focus in the marketing industry due to the rise of content marketing and social media.
